01
Understand
Start with business goals, user needs, and market context to define the right problem.

About

Senior Product & UI/UX Designer
I have 9+ years of experience in product and UI/UX design, working across requirements, competitive research, information architecture, prototyping, interaction design, UI, design systems, and delivery.
My project experience spans enterprise software, 0-to-1 digital products, local service platforms, brand and web projects, as well as DTC experiences for international markets. I also have 2+ years of experience coordinating design and development teams.
On several 0-to-1 projects, I have also taken on product responsibilities including requirement definition, feature planning, interaction specifications, and project coordination. This has shaped the way I design around real user and business problems rather than treating UI as an isolated deliverable.
Core Capabilities
Tools
Experience Overview
Product & UI/UX Design
Team Leadership & Cross-functional Collaboration
Cross-disciplinary Project Experience
Digital Projects for Global Markets

Senior Product & UI/UX Designer
About
I have 9+ years of experience in product and UI/UX design, working across requirements, competitive research, information architecture, prototyping, interaction design, UI, design systems, and delivery.
My project experience spans enterprise software, 0-to-1 digital products, local service platforms, brand and web projects, as well as DTC experiences for international markets. I also have 2+ years of experience coordinating design and development teams.
On several 0-to-1 projects, I have also taken on product responsibilities including requirement definition, feature planning, interaction specifications, and project coordination. This has shaped the way I design around real user and business problems rather than treating UI as an isolated deliverable.
Core Capabilities
Tools
Experience Overview
9+ Years
Product & UI/UX Design
2+ Years
Team Leadership & Cross-functional Collaboration
Product · Brand · Web
Cross-disciplinary Project Experience
International
Digital Projects for Global Markets
How I Work
01
Start with business goals, user needs, and market context to define the right problem.
02
Turn requirements, information architecture, user flows, and priorities into a clear foundation.
03
Translate strategy into prototypes, interactions, UI, and visual systems that create clear and consistent experiences.
04
Work closely with development, SEO, and business teams to bring the design into production and refine it through testing and iteration.